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A product page that asks twelve questions at once feels like paperwork. Conditions let you ask two, and only show the rest when they actually apply. If a customer picks “No engraving”, they should never be asked what to engrave.

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Setting up a condition

Select the option you want to control, scroll to Conditions, and click Setup condition.
The Conditions card highlighted, showing This option will with Show and Hide radio buttons and Show selected, a row with a Select option dropdown, an is equal to dropdown and an Enter value field, and an Add another condition button.

A condition rule: what should happen, and what has to be true for it to happen.

Each rule has two halves:
1

Decide what should happen

This option will: Show or Hide. Show is the usual choice: the option stays out of the way until it is needed.
2

Say when it should happen

Pick the option being watched, choose how to compare it, and enter the value to compare against.
The rule applies to the option you have selected, based on what the customer does to a different option.

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The three comparisons

is equal to covers almost everything. The other two exist for options where a customer can pick more than one answer, where “did they choose gift wrap at all” and “did they choose only gift wrap” are different questions.
Options that only ever hold a single answer offer is equal to on its own. If you were expecting the other comparisons and cannot see them, that is why.

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Combining conditions

Add another condition adds a second rule to the same option, so you can require more than one thing to be true before it appears.
Two conditions on an option is usually plenty. If you find yourself stacking four, it is normally a sign the option should be split into a couple of simpler questions instead.

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Getting it right

The value you compare against is the option’s Value, the internal name, not the Label the customer reads. If you renamed the label from “1” to “Fair”, the condition still watches for 1. See Manage your values.
A hidden option is not answered. If you mark an option Required and then hide it behind a condition that never comes true, customers can still check out and you will receive orders with that detail missing. Set up the condition first, then decide whether it needs to be required.
Test the rule on your own product page before you rely on it. Walk through it as a customer would: pick the triggering choice and confirm the option appears, then pick something else and confirm it goes away.

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Where to next

Manage your values

The values your conditions watch for.

Build your options

The full set of option types.

Charge extra for a choice

Reveal a paid upgrade only when relevant.

Assign products and go live

Publish so your rules reach the storefront.