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This is where the words actually get translated. You do it one option set at a time.

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Open the translator

Open the option set and click Translate in the top bar. You can also use Translate on the option set’s row in the list.
An option set detail page in Shopify admin with the Translate action highlighted in the top bar next to Add Option, Settings, Import and Publish.

Translate, in the option set's top bar.

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Read the table

Everything a customer sees is a row. Every language you added is a column.
The Translate option set screen showing rows for the page title Besties Since Canvas, the label Enter Year, and the label and four values of Choose Skin For 1st Woman, with Vietnamese translations typed in the right-hand column.

Your original wording on the left, one column per language. Grey text is the original showing through.

You get a row for:
  • the name of the option set,
  • the label of every question,
  • every choice inside a question,
  • the extra bits of wording attached to a question, like help text and placeholders.
Grey wording in a language column means that row isn’t translated yet, so shoppers see your original. Type over it and it turns into real text. Click Save in the top bar when you’re done. Nothing reaches your storefront before that.

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Let Customei draft it

If you’d rather not type everything, pick a translation service from Provider and click Auto Translate.
The translator toolbar with a Provider dropdown set to Google Translate and the green Auto Translate button highlighted.

Pick a service, then let it draft every language at once.

You can choose Google Translate, Gemini, or OpenAI. It works through your languages one at a time and fills the columns in as it goes. Your fixed phrases are respected, so your brand names come out the way you set them.
Drafted translations are a starting point, not a final answer. Read them before you save, especially short labels: a service has no way of knowing that Top means the shirt and not the direction.
This needs a translation service connected to your account. If you see a message about checking the provider, no service is set up yet. Ask your developer or [email protected] to add one, and translate by hand in the meantime.

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Change your original wording later

If you edit an English label after translating it, Customei asks whether you want to redo the translations for that row in every language. Say yes and it drafts them again; say no and your old translations stay as they are.

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Where to next

Fixed phrases

Lock down the words that must not vary.

Add your languages

Add another column.

Build your options

The questions behind these rows.

Assign products and go live

Publish so shoppers see the change.